The never-say-die entrepreneurial spirit of Bengaluru

Amidst a thriving start-up culture in Bengaluru, a handful of legacy brands which took years to understand who their core customers were continue to thrive. Sriram Devatha, in his book Brandgaluru-Made in Bengaluru, talks about four iconic brands that have originated in the city

The never-say-die entrepreneurial spirit of Bengaluru
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Amidst a thriving start-up culture in Bengaluru, a handful of legacy brands which took years to understand who their core customers were continue to thrive. Sriram Devatha, in his book Brandgaluru-Made in Bengaluru, talks about four iconic brands that have originated in the city