Do publicity stunts succeed in fooling audience? - #BigStory
Using the personal relationship of stars to create a buzz around a project is an age-old practice in the entertainment industry with some of the biggest names not hesitating to indulge in it. Today’s #BigStory explores the big bad world of publicity and marketing, the kind of stunts that were pulled in the yesteryears, the role of social media, and whether such stunts are effective in fooling the audience anymore.
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Using the personal relationship of stars to create a buzz around a project is an age-old practice in the entertainment industry with some of the biggest names not hesitating to indulge in it. Today’s #BigStory explores the big bad world of publicity and marketing, the kind of stunts that were pulled in the yesteryears, the role of social media, and whether such stunts are effective in fooling the audience anymore. 
