Metaverse, their own cryptocurrency and more: How FC Barcelona want to embrace new tech to connect with fans
At the Mobile World Congress 2022, Joan Laporta, president, FC Barcelona gave a keynote speech where he spoke about the club’s strategic plan for the future. The commitment to innovation is not only strategic but is an "almost survival issue for the Club," explained Laporta.
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At the Mobile World Congress 2022, Joan Laporta, president, FC Barcelona gave a keynote speech where he spoke about the club’s strategic plan for the future. The commitment to innovation is not only strategic but is an "almost survival issue for the Club," explained Laporta. 
