iPhone sales: What’s behind Apple’s new billion number

Horace Dediu, an analyst with Asymco, said, “Unlike the 1 billionth, there was no announcement, no celebration. Partly this is because Apple stopped reporting unit shipments, but partly it’s because it’s not as interesting to talk about 2 billion as it is about 1 billion.”

iPhone sales: What’s behind Apple’s new billion number
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Horace Dediu, an analyst with Asymco, said, “Unlike the 1 billionth, there was no announcement, no celebration. Partly this is because Apple stopped reporting unit shipments, but partly it’s because it’s not as interesting to talk about 2 billion as it is about 1 billion.”