Buyers have fewer choices as brands cut offerings to focus on best sellers
Overall, new items accounted for about 2% of products in stores in 2023 across categories such as beauty, footwear, technology and toys, down from 5% of items in 2019, says market-research firm Circana; retailers are recognising that they have to be respectful of shoppers’ time, says Paco Underhill
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Overall, new items accounted for about 2% of products in stores in 2023 across categories such as beauty, footwear, technology and toys, down from 5% of items in 2019, says market-research firm Circana; retailers are recognising that they have to be respectful of shoppers’ time, says Paco Underhill
