Nokia unveils Pure UI for its products: What does it means for users

Nokia, after 60 years, unveiled a new brand identity, changing the classic logo with a more geometric and abstract typeface, signalling a change in its strategy. Now, Nokia has announced a new user interface for its product across B2B and enterprise portfolios called Pure UI.

Nokia unveils Pure UI for its products: What does it means for users
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Nokia, after 60 years, unveiled a new brand identity, changing the classic logo with a more geometric and abstract typeface, signalling a change in its strategy. Now, Nokia has announced a new user interface for its product across B2B and enterprise portfolios called Pure UI.